London, England (PRWEB) April 17, 2008

mySupermarket.co.uk announced today that it has been recognised as the major independent source of household grocery data by the UK leading supermarkets. Since the data service launched at the end of 2007, a number of retailers and brands have been buying mySupermarket data. In recent weeks, both Asda and Tesco have used mySupermarket’s independent data in high profile media campaigns to compare the prices of thousands of their products to their competitors.